p
o
r
s
c
h
e
 d
u
e
l
IDEA

An exploration of speed not as distance, but as time perception. We translated Porsche’s 0–100 km/h acceleration into a single interactive moment — challenging participants to feel and anticipate the exact instant when performance reaches its peak.

art

We reduced the experience to its purest form: one button, one moment, one decision. The installation built tension through anticipation, where milliseconds defined success. The body reacted instinctively, creating a sensory dialogue between human perception and mechanical precision.

PRECISION

We engineered a time-synchronized system calibrated to real Porsche acceleration data. The interaction required millisecond-level accuracy, ensuring that every input was measured against actual performance metrics. The system delivered immediate feedback, maintaining a seamless and responsive experience aligned with Porsche’s standards of precision.

Three interactive installations at the Jetour X70 PLUS car launch event.

An interactive mirror depicting human clones following their every movement.

A text installation where the guests' wishes were displayed on an interactive screen wrapped around the car body.

And also the predictor of the future, where by putting a hand to the screen, the guest could see his own personalized prediction of the road future together with the new car.

Let’s make something together
C
o
n
t
a
c
t
EN